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Marketing a tradie business on a budget

Published on 25th January 2023

Marketing a tradie business can be a daunting task, especially when you're working with a limited budget. But don’t fret! Here are 8 ways to effectively promote your business and reach new customers without breaking the bank.

  1. Utilize social media: Social media platforms like Facebook, Instagram, and LinkedIn are a great way to connect with potential customers and promote your business. Create a business page and post regular updates about your services, projects, and promotions. Use hashtags and geotags to make your posts more discoverable. Just don't go buying social media followers.
  2. Network with other businesses: Building relationships with other businesses in your area can be a great way to promote your business and reach new customers. Attend networking events and connect with other business owners and professionals in your industry.
  3. Create a website: Not only does a website boost credibility and discoverability of your business, it will generate value for you even years after you’ve created it, as opposed to more short term marketing ideas like social media advertising, that will give potential leads while the ad is running. Many of the tradies listed on Subbie Buddy don't have a website and instead use their Subbie Buddy listing as their business webpage. It's important to have a website or at least a webpage to train search engines in recognising your business as a search term, and as a result associating your business name with your line of work.
  4. Offer promotions and discounts: Offering promotions and discounts can be a great way to attract new customers and generate buzz about your business. Consider offering a discount to first-time customers, running a giveway or contest promotion on social media.
  5. Promote your business online: Having an online presence does not just stop at a website and social media. A listing on Subbie Buddy will not only make your business discoverable for contractors and other tradies looking for other tradies, it also adds to your online presence that is indexable by Google. Just be careful about listing your business on any directory website you can find, as this can actually harm your online presence. We'll be sure to dive into this more in a future article.
  6. Partner with other businesses: Partnering with other businesses can be a cost-effective way to promote your business and reach new customers. Consider offering a referral program or cross-promoting with other businesses in your area.
  7. Get involved in the community: Showing your involvement in the community can be a great way to promote your business and build a positive reputation. Consider participating in local charity events, sponsoring a local sports team or being a part of a community association.
  8. Leverage word of mouth: One of the most powerful marketing tools for a tradie business is word of mouth. Encourage satisfied customers to leave positive reviews online and ask them to refer your business to their friends and family.

As you can see, marketing a tradie business on a budget is definitely possible! We can at least help with increasing your online business with a listing on Subbie Buddy which will in turn advertises your business for work and subcontractor opportunities.

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