Home > Articles

5 ways to use social media to advertise your tradie business

Published on 27th March 2023

Social media is a powerful tool that can help small trades businesses increase visibility, attract new customers, and build trust and credibility. Here are a few ways that small trades businesses can utilize social media to their advantage:

  1. Showcase your work: Social media platforms like Instagram and Facebook are great places to showcase your work, such as before-and-after photos. These visual platforms allow potential customers to see the quality of your work and get a sense of your style and capabilities.
  2. Share valuable content: Once you have a social media presence, it's important to share valuable content that will interest and engage your target audience. This can include informative blog posts, helpful tips, and behind-the-scenes photos and videos of your projects.
  3. Interact with the community: Chances are there are a few community groups that are for your local area or for your field of work. Commenting and replying in community group posts shows that you are active and is a great way to get potential work. Quality tradies are often tagged in community groups in reply to recommendations for good service.
  4. Run promotions and special offers: Social media platforms also offer small trades businesses the opportunity to run promotions and special offers. These can be in the form of discounts, giveaways, or special deals for followers. This helps attract new customers and retain existing ones.
  5. Utilize paid advertising: Social media platforms also offer paid advertising options such as boosted posts and sponsored ads. One of the key advantages of paid advertising on social media is the ability to precisely target specific demographics, interests, and behaviors of potential customers. This level of granularity ensures that your ads are shown to the right people, increasing the likelihood of generating quality leads and conversions. If it all sounds too complicated, did you know that while Subbie Buddy is in it's early stages, that we create and manage sponsored social media & Google ads for you, using your listing fee to drive business to your listing? We are doing this for our early adopters as a thank you and to provide as much value to you as possible. 

Want more work?

Create a listing with us to get discovered by clients.

It takes just a few minutes to create an account and submit your listing.

Sign Up